Desires are enjoyable but not admirable. Fueled by slick advertising, we go through motions of being religious but really looking out for cheap thrills. Our pleasures have become our G-d. Aish Kodesh taught how to fight the imagination on its own terms- Yiddishkeit with emotion. Baal Shem Tov taught how to find deep excitement in avodas Hashem. Chabad chassidus- inner understanding of imagination begins in external understanding looking only at the surface, Sefer Alei Shor