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The yetzer hara (evil inclination) takes things that are minor in this world and makes them seem important. We need to remember that we were sent into this world for a purpose. Things that are passing and unimportant shouldn't take hold in ones heart, mind, and time. We get caught up in nareshkeit (foolishness) and we could make the people around us seem less important. We need to improve our middos (character traits) and work on what is pulling us away from our purpose.